About

At the River Alliance, we put our complex business in simple terms:

We save rivers. 

Our mission is to advocate for the protection, enhancement and restoration of Wisconsin's rivers and watersheds.

Our membership is comprised of over 3,200 individual, organizational and business members. They are urban, rural and retired; anglers, paddlers and lovers of water. Some of our business members make their living from rivers, some run restaurants. Our members' common interest is their passion for rivers and the inspiration they bring.

Core Principles

Our priorities and where we focus our efforts change from time to time, mimicking the ever-changing rivers we work to protect. But like a river's steady current, the River Alliance adheres to some core principles that do not change with the times.

• We advocate respectfully but assertively for rivers.
• We bring people to rivers so they experience their beauty and understand their threats.
• We partner with, when appropriate, and challenge, when necessary, the government agencies entrusted with protecting rivers.
• We develop the ability of ordinary citizens and grassroots groups to organize their passion for rivers.